On a warm sunny morning in Allen Park (where the Lions were hosting the first of two joint practices with the New York Giants) football wasn’t the most exciting headline.
The Lions announced an adjustment in Ford Field concession stand prices.
Yes, you read that right — $5 beer specials.
The team also announced a DTE Energy Powerhour, which includes: a $2 “soda” (pop), $2 hot dog, $3 beer, $3 cocktail, $5 specialty drink.
The Powerhour menu is only available at select locations around Ford Field, and only for the first hour after gates open.
For years, the thirst for a beer or two has meant a steep dive into the wallets of fans at most sporting venues across the nation. If you wanted to accompany those cold ones with a bite to eat, you might well have to take out a second mortgage.
Now, after the Atlanta Falcons opened up Mercedes-Benz Stadium with incredibly low prices a year ago, the Lions are taking a page out of their playbook.
A damn good one.